Curriculum subjects. Year levels. In our collection. The caricature is in colour and has been signed by Ward O'Neill in the bottom left hand corner. Explore Defining Moments. The Bulletin. Start of the ABC.
Postwar immigration drive. TV and Melbourne Olympics. You may also like. Johnny Warren collection. Honeysuckle Creek. In the Australian Government established radio stations 2EA in Sydney and 3EA in Melbourne to inform Australians from non-English speaking backgrounds about Medibank, the new national health care scheme. Initially launched in June as a three-month experiment, the purpose was to provide important information to minority communities in their native language, broadcasting pre-recorded messages for four hours a day in Sydney and Melbourne, in seven and eight foreign languages, respectively.
National Archives of Australia. SBS allocates a limited amount of free airtime on the Television and Radio schedules to community and charitable organisations for the broadcast of community information. Section 46 of the SBS Act requires that SBS develop and publicise guidelines on the kinds of material that it is prepared to broadcast.
SBS will broadcast announcements and material on the basis that the public interest is being served. SBS will decide the best way to communicate community information to its audiences. SBS may edit any material provided. During Federal election campaigns, SBS provides free airtime on Television and Radio to political parties for their policy speeches and statements on election issues.
Free airtime is also available on Radio for State election campaigns. As a general guide, the Government and the Opposition are allocated equal time and minor parties are treated on the basis of their representation in the Federal or State parliaments as appropriate.
Referenda are treated in a similar manner. Any additional time which political parties wish to be allocated on SBS Television and Radio is considered to be advertising for which parties are charged accordingly. SBS values audience feedback on its programming. Comments from viewers and listeners are immediate sources of feedback about SBS programming, and an important way for SBS to keep in touch with community opinion.
Complainants who wish SBS to reply formally should put the matter in writing. It is also helpful if the complainant specifically identifies the program in question as well as the date and time of broadcast. The ABA may then investigate the complaint and, if it believes that the complaint is justified, can recommend SBS take action to comply with the relevant Code.
It may also recommend SBS take other action in relation to the complaint, such as the broadcasting of an apology. The ABA will notify the complainant about the outcome of any investigation. This report will then be tabled in Parliament. SBS will make every reasonable effort to address the major concerns of all correspondents, except where a complaint is clearly frivolous, vexatious or not made in good faith.
Written complaints will be promptly acknowledged and normally answered within six weeks from initial receipt by SBS. If appropriate, SBS will send a holding reply, acknowledging receipt of the complaint and promising a subsequent and more detailed response. A person with appropriate editorial responsibility will deal with written complaints by assessing whether or not the broadcast is consistent with the Codes of Practice.
SBS may decide at its discretion whether to investigate anonymous complaints. Where complaints are received on a confidential basis, SBS may choose to protect the identity of the complainant. SBS appreciates that, for many people, the telephone or email is the preferred way of expressing a view about programming.
Due to resource considerations and limitations on the availability of programming staff, SBS does not usually provide a detailed or written response to telephone calls or electronic mail about particular programs. However, comments received by phone or email will be noted and brought to the attention of management. See Code 7. SBS believes that people should be able to communicate with SBS in the language with which they feel most comfortable.
Telephone comment in languages other than English can be handled if a request is made either in writing in the non-English language or through the SBS switchboard initially in English to arrange details. In some cases, all or part of a program will need to be translated into English. Where this is the case, SBS will advise complainants of the delay.
SBS seeks the cooperation of complainants in allowing for a reasonable period for the complaint to be addressed. SBS seeks to challenge stereotypes by reflecting a wide variety of cultural mores and roles. These principles refer to the need for program makers and producers to: Be aware of and challenge their own prejudices, stereotyped beliefs and perceptions about Indigenous people; Be aware that an Indigenous view of Indigenous issues may differ from a non-Indigenous view; Consult with Indigenous people in the making of programs about Indigenous people, particularly with those who are the subject s of the program; Conduct dealings with Indigenous people openly and honestly, which includes informing Indigenous people involved of the consequences of any proposed agreements and of their right to seek independent legal advice; Respect the lands and cultural property of Indigenous people, as well as the subject s of programs; Be sensitive to the cultures of Indigenous people and undertake consultation and negotiation with the people concerned prior to and during the making of a program.
To reach across Australian society, SBS provides: English language programming which is readily accessible to a general population; English-subtitled non-English language programming which may serve the needs of particular communities and is accessible to a wider audience; and Non-English language programming which directly serves the needs of particular communities and may be of some interest to other audiences.
These classification categories are explained at 3. They may be shown at any time. They may be shown between am and 4. While most adult themes may be dealt with, the degree of explicitness and intensity of treatment will determine what can be accommodated in the M, MA and MAV classification categories.
M: The less explicit or less intense material will be included in the M classification. M programs may be shown between noon and pm on weekdays that are school days; and pm and am on any day of the week. For the purpose of these conditions, the term advertisement does not include: the broadcasting by SBS of matter of an advertising character as an accidental or incidental accompaniment of the broadcasting of other matter if SBS does not receive payment or other valuable consideration for broadcasting the matter; an announcement of not more than 10 seconds duration at the beginning and end of a program giving the name and business of the sponsor of the program, if the program is not less than 15 minutes long a community service announcement if SBS does not receive payment or other valuable consideration for broadcasting the announcement; a station identification; and a program promotion.
Natural program breaks, as referred to in Section 45 2 a of the SBS Act, include: any pause during coverage of an event where audiences miss none of the proceedings that relate directly to the event for example, rest periods in sports events ; and the junctions of the program segments that are contained in SBS Radio programs.
The following material is not considered to be advertising or sponsorship for the purposes of calculating the five-minute per hour limit: publicity for SBS programs, products, services or activities; material overlaid on the test pattern, or similar non-programming material; and community information see Code 5 below. Community information broadcast on SBS Television will generally be of national relevance. SBS may consider State-specific announcements where there are special public interest considerations.
State-specific announcements may attract an administrative charge. SBS chose at that time only to screen ads at the end of programs. In Insight is launched, a weekly TV current affairs program with a multicultural focus. These days, it's an acclaimed and popular forum program. It'd now Living Black, a program that tells Indigenous stories to all Australians. In our digital channel was launched — the World News Channel In our Melbourne staff relocated to new Federation Square offices.
The SBS board approved the introduction of advertising in the middle of programs. In we launched a one-hour news service - World News Australia We agreed with the Seven Network to provide complementary coverage of the Beijing Olympics. In , we launched our new brand, 'Six Billion Stories and Counting'.
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