They called it Apple Computer Company, in memory of a happy summer Jobs had spent picking apples. At first they sold circuit boards the boards that hold the internal components of a computer while they worked on the computer prototype sample. Jobs had realized there was a huge gap in the computer market. At that time almost all computers were mainframes. They were so large that one could fill a room, and so costly that individuals could not afford to buy them.
Advances in electronics, however, meant that computer components were getting smaller and the power of the computer was increasing. Jobs and Wozniak redesigned their computer, with the idea of selling it to individual users.
This was one of the most phenomenal cases of corporate growth in U. Jobs and Wozniak had opened an entirely new market—personal computers. Personal computers began an entirely new way of processing information.
By the personal computer era was well underway. Apple was continually forced to improve its products to remain ahead, as more competitors entered the marketplace. Apple introduced the Apple III, but the new model suffered technical and marketing problems. It was withdrawn from the market, and was later reworked and reintroduced. Jobs continued to be the marketing force behind Apple. Early in he unveiled the Lisa. It was designed for people possessing minimal computer experience. It did not sell well, however, because it was more expensive than personal computers sold by competitors.
By it was estimated that Apple had lost half of its market share part of an industry's sales that a specific company has to IBM. In Apple introduced a revolutionary new model, the Macintosh.
The on-screen display had small pictures called icons. To use the computer, the user pointed at an icon and clicked a button using a new device called a mouse. This process made the Macintosh very easy to use. The Macintosh did not sell well to businesses, however.
It lacked features other personal computers had, such as a corresponding high quality printer. The failure of the Macintosh signaled the beginning of Jobs's downfall at Apple. Jobs resigned in from the company he had helped found, though he retained his title as chairman of its board of directors. Jobs soon hired some of his former employees to begin a new computer company called NeXT.
Late in the NeXT computer was introduced at a large gala event in San Francisco, aimed at the educational market. Initial reactions were generally good. The product was very user-friendly, and had a fast processing speed, excellent graphics displays, and an outstanding sound system. Despite the warm reception, however, the NeXT machine never caught on.
It was too costly, had a black-and-white screen, and could not be linked to other computers or run common software. NeXT was not, however, the end of Steve Jobs. In Jobs purchased a small company called Pixar from filmmaker George Lucas —. Pixar specialized in computer animation. Nine years later Pixar released Toy Story, a huge box office hit.
Find out why Steve called legendary dean of students Prof. Did Steve really capture Reed's unofficial mascot, the enigmatic Doyle Owl? Learn how calligraphy classes at Reed taught Steve to think like an artist. With a new management team, products such as the iMac, effective branding campaigns, and stylish designs caught the attention of consumers once again. Apple would go on to introduce such revolutionary products as the MacBook Air, iPod, and iPhone, all of which have dictated the evolution of modern technology.
Ocampo Amy Tan Rep. You are already naked. There is no reason not to follow your heart. About a year ago I was diagnosed with cancer. I had a scan at in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was.
The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.
It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes. I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.
I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now. This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.
Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:. No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice.
And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. When I was young, there was an amazing publication called The Whole Earth Catalog , which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.
This was in the late s, before personal computers and desktop publishing, so it was all made with typewriters, scissors and Polaroid cameras.
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